Name the language variety
State European Portuguese in the brief when you are addressing a Portuguese audience. Avoid relying on a generic Portuguese label.
Vocabulary, forms of address and writing conventions can differ across Portuguese-speaking audiences. The intended reader gives those choices a context.
Define your brand voice
A product page, an instruction manual and an editorial article may use different tones. Share examples of the voice you want to maintain.
A glossary and existing approved Portuguese material can help guide terminology. Explain which expressions should remain consistent across the content.
Review the whole experience
Localisation includes the headings, buttons and messages around the main text. A translated page should offer a coherent reading experience.
Check the contact journey and any instructions your reader needs to act. Include those details in the project rather than leaving them for the end.
